About us
For as long as I can remember, clothing has meant so much more to me than something to wear. The pieces I chose each day reflected how I felt: confident, elegant, bold, or calm. What I wore became a quiet expression of who I was, even when I couldn’t put it into words.
But as I grew older, I realised how difficult it was to find clothing that truly captured that feeling. I wanted pieces that were original,
felt luxurious and timeless, yet still affordable. Too often, I had to choose between price and quality, between something unique and something that would truly last.
This brand is my way of sharing that philosophy. A place where luxury and honesty come together, where quality remains accessible, and where every item is created with intention. I hope these pieces become a part of how you express yourself, just as fashion has always been for me.
Emily Singh
Sustainability
At Yooth Fashion, sustainability is central to who we are. We focus on crafting fashion that respects the planet by using responsible materials and ethical production methods. Our mission is to reduce waste and limit our environmental impact, so every piece you wear not only looks good but also helps build a more sustainable future. When you choose Novelle London, you’re choosing a brand that values both style and the Earth.
Price-quality ratio
At Yooth Fashion, we are committed to delivering exceptional value for your money. Our thoughtfully selected collection showcases premium-quality clothing at accessible prices, so you always get more from your purchase. By combining style, lasting quality, and affordability, we make it simple for you to look great and feel confident without overspending.
Customer service
At Yooth Fashion, outstanding customer service is at the heart of everything we do. From exploring our collection to receiving your order, we ensure a smooth shopping experience. With quick responses, personalized support, and hassle-free returns, our team is committed to making every customer feel valued and stylishly satisfied.